This could be YOUR story:
“My name is Merle. I own a small print shop (12 employees). About a year ago, we had a booth at a local business exhibition. On the last day, a woman named Heather stopped by our booth to enquire about our services. She wore a beautiful blazer with a rose on her lapel. When I made a mention of it, she said proudly that it was from her garden.
After the expo was over, I followed up as I always do by sending what I call ‘remember-me cards’ with my business card stapled in them. For that lady, I selected the GiftCard for a Gardener with the quote about preferring roses to diamonds. Two months ago—a long time after I had sent the GiftCard—I got a call from her that resulted in a three-hundred thousand dollar printing contract (a rather big job for us).
There were six other local printers represented at that exhibition, and there are at least a dozen more in this town. I wanted to know why she picked us (we’re not the biggest, the cheapest, or the oldest printer around.)
She said she called us '…because of the card you sent me—which I still have in my top-drawer. It showed me that you pay attention to details and that you care about people. That was a big factor in my decision.' "
Merle calls our GiftCards remember-me cards. We’ve heard others call them don’t-forget-me cards, but our favorite is top-of-mind cards. Because that’s exactly what Giftcards do for business people. More than 8 months after receiving it, Heather still had Merle’s Giftcard for a Gardener (with his business card inside) in her top drawer. When she needed a printer for a big job, Merle’s contact information was right there, at her finger tips.